I am 18 and I want a credit card. Guess what? In this world where they cold call to make you buy your 10th credit card, I can't have one. Reason?
They are looking for customers in all the wrong places.
Well someone could say that I have not tried enough and I might agree but that's what an entrepreneur sees and fixes innit? Everyday, you lose me as your customer, and Shiraz - who is a close friend and Jane who is Shiraz's girlfriend.
You loose!
Don't go where the world goes to look for customer, go where the customer needs your service the most. I need you to be there where they just accept credit card (God knows why), where I just need you and no one else. I will say, "I love you!"
It's so much more effective than calling me when I am chatting with my girlfriend. I will say "F*ck Off!"
You choose.
You are reading a post that I wrote a long time back—at least 14 years ago.
Take it with a bag of salt.
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