Fans, Audience & Customers: Simple Guide to Getting your First Ones
Customers are easy to get. Give them something they want and get money in return - they are your customers. Every company has customers.
Audience is harder to get, these are the people who listen to you, learn from you and whatever you say means a lot to them.
Fans are rare to get, they love you, talk about you, maybe even worship you.
I am a customer of British Library, but I don't care about what they say or do (not anymore). I am audience of 37 Signals - what they say mean a lot to me. I am a fan of Thesis Theme Framework - I love it.
- Build something remarkable, solve a problem - sell it - you get customers.
- Treat your customers well, involve them, love them and educate them - you get your audience.
- Love your audience, treat them with respect and promote them - you get your fans. (there is much more that getting fans but this one is to get you started)
Whom are you working with today?
You are reading a post that I wrote a long time back—at least 14 years ago.
Take it with a bag of salt.
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