Fans, Audience & Customers: Simple Guide to Getting your First Ones

Customers are easy to get. Give them something they want and get money in return - they are your customers. Every company has customers. Audience is harder to get, these are the people who listen to you, learn from you and whatever you say means a lot to them. Fans are rare to get, they love you, talk about you, maybe even worship you. I am a customer of British Library, but I don't care about what they say or do (not anymore). I am audience of 37 Signals - what they say mean a lot to me. I am a fan of Thesis Theme Framework - I love it.
  1. Build something remarkable, solve a problem - sell it - you get customers.
  2. Treat your customers well, involve them, love them and educate them - you get your audience.
  3. Love your audience, treat them with respect and promote them - you get your fans. (there is much more that getting fans but this one is to get you started)
Whom are you working with today?
Photo by CalvinCropley

You are reading a post that I wrote a long time backā€”at least 14 years ago. Take it with a bag of salt.

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