What Beggars Can Teach You about Business

May 17, 2010 · 1774 Words

A beggar in Tehran earns more than $1,500 a month -five times the official minimum wage. Things are similar in India (and many other Asian countries) where they are rich enough to own cell phones and iPhones. They are some of the best entrepreneurs out there. They know what they are selling and what sells perhaps more than any of those MBA degree holders do (or ever will). They sell experience. And so do you. Well at least you try. People don't buy products or solutions or stuff. People buy experience. Sell them what they buy.

Photo by Donald Macleod

A beggar in Tehran earns more than $1,500 a month -five times the official minimum wage. Things are similar in India (and many other Asian countries) where they are rich enough to have cell phones and iPhones.

They are some of the best entrepreneurs out there. They know what they are selling and what sells more than any of those MBA degree holders do (or ever will).

They sell experience.

And so do you, well at least you try. People don't by products or solutions or stuff, people by experience. Sell them what they buy.

You are reading a post that I wrote a long time back—at least 14 years ago. Take it with a bag of salt.

Photo by Donald Macleod

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